Piracy

"It is piracy, not overt online music stores, which is our main competitor."
Steve Jobs 



Piracy is probably the worst thing that the music, movie and possibly also the game industry has to face nowadays. It is defined in a modern way as "the unauthorized publication, reproduction, or use of a copyrighted or patented work". You can get pirated content by illegally downloading things, buying them from illegal distributors or recording them from a concert or other place.  One study says that piracy has cost the music industry $12.5 billion dollars.
In Serbia, piracy is very common. What you do online is never ever patrolled, ever. There are also sellers that download illegal content, and them put them on CDs and DVDs. They have a "fleet" of hundreds of different DVDs, all extremely cheap. Buying a movie is cheaper than legally renting it. Buying software like Windows 7 is a fraction of the real cost.
However, the big music, movie and software could learn a thing or two from the people who sell pirated content. Unlike real, expensive products, pirated CDs have very minimal packaging that is much better for the environment than real packaging. A real copy of Windows 7 has think plastic, and glossy paper labels and manuals. A lot of that is waste. However, a pirated copy has only one printer-paper label, the CD and a plastic label. I think that big companies should look at how the small, illegal sellers are packaging their products, and see if that can make their packaging minimal like that.